CapeNature was a proud participant at the World Travel Market Africa (WTM) 2025, held from 9–11 April at the Cape Town International Convention Centre (CTICC). CapeNature joined thousands of global tourism professionals to engage, inspire, and showcase the future of sustainable travel. This year’s event welcomed an impressive 5,752 industry professionals, facilitated over 10,500 scheduled meetings, and hosted 126 insightful conference sessions, making it one of the most dynamic and impactful WTM Africa events to date.
Source: WTM Africa

WTM Africa 2025 provided an excellent platform for CapeNature to spotlight its Travel Trade Programme, allowing the team to connect directly with key industry professionals. The event created valuable opportunities to engage with potential partners, grow our networks and secure new sign-ups—strengthening our collective mission to promote sustainable tourism and conservation throughout the Western Cape. This direct engagement was key in fostering collaborations that align with CapeNature’s values: protecting biodiversity, encouraging conservation through sustainability efforts, empowering communities, and offering authentic, nature-rich travel experiences that impact a brighter future.

Learn more about our Travel Trade Programme and how to get involved here:
CapeNature Travel Trade Programme

Overall, the atmosphere at WTM Africa 2025 was electric! The event offered an incredible opportunity to forge new business relationships, exchange ideas, and learn from passionate professionals who share a common goal: to take tourism to new heights.

In a world where meaningful connections matter more than ever, the tourism industry holds the power to unite people, inspire positive action, and drive sustainable change. CapeNature is proud to be part of that journey.

Let’s Recap!